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Content Marketing Specialist

June 5, 2026

Want to make a meaningful career move? Think: Padilla. We celebrate our people – and honor their potential. It starts with a warm, inclusive workplace. Ample opportunities to learn and to lead. Other pluses? Fulfilling mentorship opportunities and great celebrations. And caring workers who love creating award-winning work. Come build, grow, and connect with Padilla. We’ll help you be your best. Padilla’s Marketing and Growth team seeks a Content Marketing Specialist to help elevate the agency’s visibility, thought leadership and business growth through strategic storytelling and integrated content marketing. This role is responsible for developing and amplifying audience-centric content across earned, owned and shared channels. The ideal candidate is highly organized, proactive and comfortable managing multiple priorities in a dynamic agency environment. The ideal candidate is a skilled writer, editor and content strategist who understands how to create compelling content that drives engagement, supports lead generation and contributes to business growth. Using performance insights, SEO best practices and audience engagement data, this Specialist will continuously refine and optimize content strategy and distribution. This position reports to the Director of Growth Marketing and will collaborate with cross-functional teams to support executive visibility, social campaigns, digital performance and integrated marketing initiatives across the agency. This is an in-house role on the Marketing and Growth team, not client-facing. What You’ll Be Doing Content Strategy + Development <ul><li>Develop, write and edit thought leadership content, including blogs, case studies, newsletters, award submissions and executive communications </li><li>Collaborate with sector leads to leverage industry trends and identify timely content opportunities </li><li>Support content strategies that improve SEO, GEO and AI-search discoverability </li><li>Repurpose content across channels and formats to maximize reach and engagement </li></ul>Social + Digital Marketing <ul><li>Create and manage content for LinkedIn, Instagram and YouTube </li><li>Deploy and optimize email marketing campaigns and newsletters </li><li>Develop social copy, graphics and editorial calendars aligned with marketing priorities </li><li>Support website content updates, optimization and CMS maintenance </li><li>Execute and optimize paid social campaigns using analytics and platform best practices </li><li>Monitor content and campaign performance metrics to inform strategy </li></ul>PR + Brand Visibility <ul><li>Support agency public relations and earned media initiatives </li><li>Amplify agency news, research and thought leadership across channels </li><li>Coordinate award submissions and speaking engagement materials </li><li>Support integrated campaigns that strengthen brand awareness and share of voice </li></ul>What We’re Looking For <ul><li>3 to 5 years of experience in content marketing, digital marketing, communications or a related field </li><li>Exceptional writing, editing and storytelling skills </li><li>Strong understanding of SEO, content optimization and digital content strategy </li><li>Experience managing social media and email marketing campaigns </li><li>Familiarity with CRM platforms, CMS tools and Canva </li><li>Ability to manage multiple projects and priorities in a fast-paced environment </li><li>Strong analytical and problem-solving skills with attention to performance metrics </li><li>Collaborative mindset with the ability to work independently and across teams </li><li>Proficiency in Microsoft Office and marketing technology platforms </li><li>Bachelor’s degree or equivalent professional experience </li></ul>US salary range: $70,000 USD - $80,000 USD Padilla is a full-service agency that transforms brands and organizations through strategically creative communications. Our work across a range of industry sectors is consistently recognized by the PRWeek Awards, PRovoke IN2 SABRE Awards and PRSA Anvil Awards, among others. Padilla operates in seven cities in the U.S. through its family of brands, which includes SHIFT (performance communications), FoodMinds (food and nutrition affairs) and Joe Smith (brand strategy). As an AVENIR GLOBAL company and a founding member of the Worldcom Public Relations Group, the agency provides services to clients through 155 offices worldwide. Transform with purpose at PadillaCo.com. Click here to read our Privacy Policy.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...