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Senior Content Writer - Remote
Responsibilities
- Use audience, channel, and performance data to create on-brand marketing content aligned to channel strategy and buyer stage
- Write/edit web copy & landing pages, articles, blogs, emails, case studies, social media content, sales enablement, how-to guides, tip sheets, infographics, scripts, video scripts, and ads
- Oversee the full content lifecycle from ideation, planning, and development through web publication, distribution, maintenance, and analysis.
- Collaborate with demand gen and digital marketers to conduct persona research, draft and edit content for use across multiple platforms
- Partner with regional/country marketers and VP of Content to segment SMEs to create and deliver original content optimized for a variety of audiences/channels
- Ensure content consistency in terms of style, quality, and tone across channels
Qualifications
- Bachelor’s degree, preferably in journalism, communications, English or related field or equivalent experience.
- Minimum of three years professional experience required in developing marketing and sales content effective at driving awareness and generating leads
- Exhibits an understanding of content creation in the B2B Martech space
- Experience applying content strategy, channel strategy and demand funnel to create different types of consistent, engaging marketing content and communications effective at driving awareness, lead generation and lead nurturing.
- Demonstrated ability to self-manage work, prioritizing and quickly flexing to create, adapt and optimize a collection of high-quality content for primarily digital consumption for various audiences, purposes, and media
- Experience with SEO strategy and application to content development
- Strong written communication skills adept at embracing brand voice and tone, maintaining audience focus, and deploying consistently in writing
- Able to distil verbose or technical content into a concise message
- Exhibits consistent quality control in work
- Experience with web publishing, content marketing platforms, and content management systems, such as WordPress
Here’s a little list with some cool things about us:
- We’ve been recently featured in the Gartner Magic Quadrant for Multichannel Marketing Hubs 2020 and became the #1 leader on G2Crowd’s Mobile Marketing Software Grid with a 4.7/5 rating based on 100% user reviews, 18 quarters in a row.
- Our new category (Growth Management Platform) was backed by Sequoia Capital, one of the most prestigious venture capital funds in the world and recently we’ve closed our Series C round in a round led by Riverwood Capital.
- We were listed in 100 Hottest startups by WIRED magazine and our CEO and Co-Founder, Hande Cilingir, was ranked one of the top 5 women CEOs outside the US
- We partner with over 800 industry powerhouses including UNIQLO, Singapore Airlines, Marks & Spencer, Estée Lauder, Virgin, Samsung, Carrefour, Dominos, Toyota, Newsweek, Avon, MediaMarkt, AVIS, Allianz, BBVA, IKEA, and CNN
- We have offices in 24 regions, including London, Paris, Singapore, Tokyo, Hong Kong, Seoul, Sydney, Helsinki, Barcelona, Dubai, Moscow, Warsaw, Taipei, Jakarta, Manila, Wellington, Istanbul, Kyiv, Ho Chi Minh City, Bangkok, Brussels, Amsterdam, Luxemburg, Ankara, and Kuala Lumpur.