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Manager, Marketing Automation & Analytics

May 25, 2026

The Manager, Marketing Automation & Analytics will lead the systems, automation, analytics, and reporting infrastructure that powers RxBenefits’ demand generation efforts. This role is responsible for ensuring marketing efforts are measurable, scalable, integrated, and aligned to business growth objectives. This individual will oversee Salesforce and Pardot operations, marketing automation, attribution, reporting, and digital tracking infrastructure while partnering cross-functionally across demand generation, social media, content, digital marketing, sales operations, and business development teams. The ideal candidate is both strategic and hands-on, capable of improving operational efficiency while delivering actionable insights that influence marketing performance and business decisions.

Essential Job Responsibilities Include:

Marketing Operations & Automation
Own and optimize Salesforce and Pardot infrastructure, campaign structure, lead lifecycle management, and data integrity
Build and improve marketing automation programs including:
Nurture campaigns
Lead scoring
Routing workflows
MQL automation
Lifecycle progression
Identify opportunities to improve scalability, efficiency, and operational consistency across digital marketing efforts
Attribution, Analytics & Reporting
Develop and maintain standardized reporting across:
Website
Campaigns
Email
Paid media
Social influence
Pipeline contribution
Build reporting that delivers actionable insights and recommendations, not just metrics
Help answer key business questions including:
What content is driving engagement and conversion?
How is social media influencing the sales cycle?
What user behaviors occur after visitors land on the website?
Partner with demand generation leadership to analyze campaign and funnel performance
Tracking & Digital Infrastructure
Own GA4 infrastructure including:
Event tracking
Conversion tracking
Funnel visibility
User journey analysis
Ensure accurate attribution and tracking across digital channels and systems
Connect website, social, campaigns, CRM, and marketing automation platforms into a cohesive measurement ecosystem
Cross-Functional Leadership
Partner closely with:
Demand generation
Social media
Content
Digital marketing
Sales operations
Manage and mentor digital marketing team members focused on campaign execution and website optimization
Collaborate with external agencies and technology partners as needed

Required Skills / Experience:

7+ years of experience in marketing operations, marketing automation, revenue operations, or digital analytics
Hands-on experience with Salesforce and Pardot/Account Engagement
Experience building or improving marketing automation and lead lifecycle programs
Strong understanding of attribution models, funnel reporting, and B2B demand generation metrics
Experience with GA4, tracking infrastructure, and conversion analysis
Experience creating executive-level dashboards and performance reporting
Strong analytical, communication, and problem-solving skills

Preferred Skills/Experience:

Experience supporting B2B demand generation teams
Experience in healthcare, insurance, financial services, or other complex B2B industries
Experience working with external marketing agencies and implementation partners
Familiarity with SEO, paid media, and website optimization concepts

Based on relevant market data and other factors, the anticipated hiring range for this role is $105 ,000 to $120 ,000 annually. Final compensation rates will be determined based on various factors, including but not limited to experience, skills, knowledge, and internal equity considerations. This role is also short-term incentive eligible. Incentive amounts will vary by individual and business goals. We are committed to fair and equitable compensation practices. The final salary offered to the selected candidate may vary from the posted range due to individual qualifications. Our goal is to ensure that all teammates are compensated fairly and competitively based on their contributions to our organization. RxBenefits is also committed to providing best in class benefits to our teammates. We offer a robust total rewards package that includes:

Remote first work environment
Choice of a HDHP or PPO Medical plan, we pay 100% of the premium for the HDHP for you and your eligible family members
Dental, Vision, Short- and Long-Term Disability, and Group Life Insurance that we also pay 100% of premiums (for your family too on Dental and Vision)
Additional buy-up options for Short- and Long-Term Disability and Life Insurance
401(k) with an employer match up to 3.5% available after 60 days
Community Service Day to give back and support what you love in your community
10 company holidays including MLK Day, Juneteenth, and the day after Thanksgiving plus a floating holiday to use as you like
Reimbursements for high-speed internet, we’ll send you a computer and monitors to help you do your best work
Tuition Reimbursement for accredited degree programs
Paid New Parent Leave that can be used for adoption or birth
Pet insurance to protect your furbabies
A robust mental health benefit and EAP service through Spring Health to support you when you need it most

RxBenefits provides equal opportunities for everyone who works for us and everyone who applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...