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Conversion-Focused Copywriter for App Engagement (Remote)

July 24, 2026

This assignment posting is for an Agency Worker opportunity with People Inc. The Agency Worker is paid by a staffing agency employer. Agency Workers will receive a W2 from the staffing agency reporting their earnings for tax purposes. Marketing & Engagement Copywriter PEOPLE is seeking an experienced Marketing & Engagement Copywriter to support acquisition, engagement, retention, and subscription initiatives for the PEOPLE App. Reporting to the Head of Marketing, PEOPLE App, requires someone who is fluent in direct response copywriting. They will craft high-converting marketing messaging for a variety of channels, including but not limited to email, social, and onsite, with the goal of acquiring and retaining new users. The ideal candidate is an exceptional writer who understands consumer audiences, drives action through persuasive copy, and can adapt messaging across channels, formats, and stages of the customer journey. This role will partner closely with marketing, product, design, editorial, and analytics teams to develop and optimize user-facing communications. Assignment Details Approximately 35 hours per week Start date: ASAP Duration: 4 months with potential to extend Hourly rate: $35–$50/hour Location: New York, NY (Hybrid; 2–3 days/week preferred) or Remote Responsibilities Write and optimize copy that drives subscription/member signups, app downloads, and daily habit actions. Develop messaging across email, social, app store assets, push notifications, in-app messaging, landing pages, and onsite placements. Create user-facing product copy, including onboarding experiences, feature announcements, engagement prompts, and subscription messaging. Conceive, pitch, develop, and test new hooks and offers in messaging, including evergreen and timely ideas Review and improve existing marketing and product messaging to increase clarity, engagement, and conversion. Develop compelling CTAs, value propositions, and copy variations to support testing and optimization efforts. Adapt messaging for different audiences, channels, and stages of the customer lifecycle. Ensure all copy aligns with PEOPLE’s voice, editorial standards, and brand guidelines. Partner with cross-functional teams to incorporate audience insights, performance data, and testing results into messaging improvements. Qualifications 3+ years direct response copywriting Proven experience writing copy that drives measurable results Experience crafting copy for a variety of channels, including websites, email, and paid ads Strong portfolio demonstrating conversion-focused work Understanding of audience engagement, retention, and customer lifecycle marketing. Ability to translate audience insights and business goals into effective messaging. Experience using performance data and testing results to refine copy. Highly organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment. Preferred Qualifications Experience with app marketing, mobile engagement, or subscription products. Familiarity with push notifications, onboarding flows, and in-product messaging. Experience supporting A/B testing and optimization programs. Background in media, publishing, entertainment, lifestyle, or consumer brands. People Inc. is the largest print and digital publisher in America. Nearly 200 million people trust us each month to help them make decisions, take action, and find inspiration. People Inc.'s over 40 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, Food & Wine, Travel + Leisure, Allrecipes, REAL SIMPLE, Investopedia, and Southern Living. Please be aware of fraudulent recruiters offering opportunities at People Inc. If you are in conversations about a job opportunity and wish to confirm its validity, please reach out directly to hrconcerns@people.inc . #J-18808-Ljbffr

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...